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Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management

Author

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  • Robert G Eccles

    (Media Tenor Deutschland GmbH, Am Kurpark 71, Bonn 53173, Germany.)

  • Matthias Vollbracht

    (Media Tenor Deutschland GmbH, Am Kurpark 71, Bonn 53173, Germany.)

Abstract

The power of the media has become a parameter for business success in recent years, as media reality – the image of reality that is created by the media – has become a key factor influencing all of a company's stakeholders. These include customers, suppliers, employees, politicians, regulators and the general public. Based on a long-term analysis of German media coverage (1998–2006) and an international comparative analysis of media coverage in the U.K., France, Spain, Italy, Austria, the U.S. and Asia (2004/2005), the following article outlines the changing reputational risk environment regarding the insurance industry. This analysis shows why companies must take a proactive stance on corporate communications. This is confirmed by the experience of Media Tenor, an international media research and consulting institute and Perception Partners Inc., a consulting firm specializing in reputational risk. The Geneva Papers (2006) 31, 395–408. doi:10.1057/palgrave.gpp.2510086

Suggested Citation

  • Robert G Eccles & Matthias Vollbracht, 2006. "Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 31(3), pages 395-408, July.
    • Handle: RePEc:pal:gpprii:v:31:y:2006:i:3:p:395-408
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    Cited by:

    1. Suomi, Kati & Järvinen, Raija, 2013. "Tracing reputation risks in retailing and higher-education services," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 207-217.
    2. Joël Wagner & Alexandra Zemp, 2012. "Comparison of Stakeholder Perspectives on Current Regulatory and Reporting Reforms," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 15(2), pages 225-254, September.
    3. Zimmer, Anja & Schade, Christian & Gründl, Helmut, 2009. "Is default risk acceptable when purchasing insurance? Experimental evidence for different probability representations, reasons for default, and framings," Journal of Economic Psychology, Elsevier, vol. 30(1), pages 11-23, February.
    4. Yulia Hristova, 2022. "Life Insurance Penetration Drivers in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 98-119.

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