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Estrategia de fijación de precios en la industria hotelera. El caso del hotel Tryp Atocha Madrid
[Pricing strategy in the hotel industry. The case of the hotel Tryp Atocha Madrid]

Author

Listed:
  • Calvo, Elena

    (Universidad de Zaragoza (España))

  • Tapia, Javier

    (Universidad de Zaragoza (España))

  • Albisu, Pablo

    (Universidad de Zaragoza (España))

Abstract

Determinar el precio diario que los clientes pagan por noche de alojamiento es fundamental para los gestores hoteleros. El precio cambia por diferentes motivos, entre otros, la ocupación, el precio de la competencia, los precios para grupos, ser día festivo o un acontecimiento importante en la ciudad y la satisfacción del cliente. Se investigan las variables influyentes en el precio por habitación que se cobra a los clientes de un hotel madrileño. Se ha usado información de seis meses proporcionada por la empresa Meliá Hotels International. Los resultados describen que un incremento en BAR, precio de la competencia y tarifas individuales-grupales aumentan el precio, mientras que celebrarse un evento lo disminuye.

Suggested Citation

  • Calvo, Elena & Tapia, Javier & Albisu, Pablo, 2022. "Estrategia de fijación de precios en la industria hotelera. El caso del hotel Tryp Atocha Madrid [Pricing strategy in the hotel industry. The case of the hotel Tryp Atocha Madrid]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 263-280, December.
    • Handle: RePEc:pab:rmcpee:v:34:y:2022:i:1:p:263-280
    DOI: https://doi.org/10.46661/revmetodoscuanteconempresa.5568
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    References listed on IDEAS

    as
    1. George Assaf, A. & Josiassen, Alexander & Woo, Linda & Agbola, Frank W. & Tsionas, Mike, 2017. "Destination characteristics that drive hotel performance: A state-of-the-art global analysis," Tourism Management, Elsevier, vol. 60(C), pages 270-279.
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    More about this item

    Keywords

    formación de precios; ocupación hotelera; BAR; ADR; Madrid; price formation; hotel occupancy;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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