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Relación directa y mediadora de las TIC sobre el rendimiento de la diversificación empresarial || Direct and Mediating Relationship of ICT on the Performance Diversification

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  • León, Omar

    (Unipanamericana Compensar (Colombia))

Abstract

El presente estudio analiza el impacto que ejerce el uso de las tecnologías de información y comunicación (TIC) sobre la diversificación y el rendimiento empresarial de las pequeñas y medianas empresas (pymes). A partir de una muestra de 95 empresas de la comunidad autónoma del País Vasco, se evidencia que las empresas diversificadas muestran un mayor nivel de uso de las TIC y que este recurso afecta positivamente el rendimiento financiero y no financiero de la empresa. Los análisis muestran también que las TIC son una variable mediadora entre el tipo de diversificación y el rendimiento de los negocios en los cuales ha entrado la empresa. Para el análisis estadístico descriptivo y correlacional de las variables, se utilizó el software IBM SPSS en su versión 21. Entre los futuros trabajos que pueden derivarse de este, está el de aplicar el modelo a diferentes industrias con la idea de comparar los resultados encontrados y definir estrategias específicas. || This study analyzes the impact of the use of Information and Communication Technologies (ICT) on the diversification strategy and performance of small and medium enterprises (SMEs). From a sample of 95 companies in the autonomous community of the Basque Country, it is evidenced that diversified companies show a higher level of use of ICT and this resource positively affects financial and non-financial company performance. The analysis also show that ICT is a mediating variable between the type of diversification and performance of business in which the company has entered. For the correlational descriptive and statistical analysis of the variables, IBM SPSS software was used (version 21). Further analysis which may expand upon this study could be to apply the model to different industries with the idea of comparing the results found and to define specific strategies.

Suggested Citation

  • León, Omar, 2018. "Relación directa y mediadora de las TIC sobre el rendimiento de la diversificación empresarial || Direct and Mediating Relationship of ICT on the Performance Diversification," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 25(1), pages 93-110, Junio.
    • Handle: RePEc:pab:rmcpee:v:25:y:2018:i:1:p:93-110
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    References listed on IDEAS

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    More about this item

    Keywords

    diversificación; TIC; rendimiento; mediación; diversification; ICT; performance; mediation;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General

    Statistics

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