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The Chain Reactions of Business Models and Strategies

Author

Listed:
  • Gabriela Andrisan

    (University of Aberdeen)

  • Andra Modreanu

    (University of Southampton)

Abstract

When researching business models in the available literature, the concept of strategy comes up frequently. It is typically portrayed that these two concepts are intertwined and must be used in tandem to achieve a company's goals and objectives. This article proposes a conceptual analysis that can provide an overview of how business models and strategies interact and what the outcome of this union is. As a result, a synthesis of the most common characteristics associated with them was derived from the existing literature review and was analyzed in order to establish their relationship, leaving room for future research. The research methodology is quantitative in nature and helps establish the ground work for the research in this paper.

Suggested Citation

  • Gabriela Andrisan & Andra Modreanu, 2021. "The Chain Reactions of Business Models and Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 449-454, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:449-454
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    business models; business; strategy; value creation;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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