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Practices of Strategic Management For Romania's Small and Medium Enterprises in The Digital Age

Author

Listed:
  • Sofia Mihaela Romanescu

    (University of Craiova, Faculty of Economics and Business Administration,)

  • Carmen Maria Mihalcea

    (University of Craiova, Faculty of Economics and Business Administration,)

  • Denisa Mihaela Sula

    (University of Craiova, Faculty of Economics and Business Administration,)

Abstract

The article discusses the strategic management of SMEs within the digital era's context, focusing on helping these enterprises stay competitive in a rapidly changing global market, influenced by digital innovation. It underscores the importance of adopting new strategic thinking methods to ensure SMEs' viability worldwide. The theoretical segment reviews existing knowledge, citing strategies and strategic management within the digital era's dynamics. The research gathers critical information on the business environment shaped by digital advancements, necessary for understanding emerging trends, technologies, and global market shifts. The study pinpoints new challenges faced by SMEs and offers insights and solutions for these issues. A significant contribution of this research in strategic management for SMEs during the digital age is the creation and refinement of new strategic thinking models and techniques. This innovative research provides conceptual frameworks and practical tools tailored to meet the unique challenges of the digital landscape.

Suggested Citation

  • Sofia Mihaela Romanescu & Carmen Maria Mihalcea & Denisa Mihaela Sula, 2024. "Practices of Strategic Management For Romania's Small and Medium Enterprises in The Digital Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 509-516, August.
  • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:509-516
    as

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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2024i1/Section%204/18.pdf
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    References listed on IDEAS

    as
    1. Henrik Berglund & Christian Sandström, 2013. "Business model innovation from an open systems perspective: structural challenges and managerial solutions," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 18(3/4), pages 274-285.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    economy; SMEs; management; digital technologies;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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