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QR Code Menus: Exploring the Role of QR Codes in Enhancing Operational Efficiency and Customer Engagement in Restaurants and Cafes

Author

Listed:
  • Anca Popescu

    (“Transilvania” University of Brasov, Faculty of Economic Sciences and Business Administration, Romania)

  • Nicoleta Andreea Neacsu

    (“Transilvania” University of Brasov, Faculty of Economic Sciences and Business Administration, Romania)

Abstract

Many of the industries need to adopt digital technologies to improve the overall activity. The hospitality industry is no exception, one of the means which enables the businesses to enhance their services and the interaction with customers is the use of QR codes. The purpose of the article was to explore the effects of the QR codes adoption in the activities of restaurants and cafes, emphasizing its important role in improving operational processes. The research performed among various restaurant and cafes owners, using semi-structured interviews, investigated how the QR codes were integrated in the day-to-day activity and the perceived impact. Furthermore, it explored the benefits, challenges and the plans for using this technology. The results provided a detailed analysis on how the QR codes were integrated, offering useful insights on how digital tools are improving businesses and the relationship with the customers.

Suggested Citation

  • Anca Popescu & Nicoleta Andreea Neacsu, 2024. "QR Code Menus: Exploring the Role of QR Codes in Enhancing Operational Efficiency and Customer Engagement in Restaurants and Cafes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 483-490, August.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:483-490
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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2024i1/Section%204/15.pdf
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    References listed on IDEAS

    as
    1. Irina Albastroiu & Mihai Felea, 2015. "Enhancing the shopping experience through QR codes: the perspective of the Romanian users," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 553-553, May.
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    More about this item

    Keywords

    QR codes; hospitality industry; digital menus; restaurants; cafes;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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