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Digital Transformation of Agriculture in Romania: A Change Management Perspective

Author

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  • Paul Stefan Markovits

    (National University of Political Studies and Public Administration Bucharest, Romania Faculty of Management)

Abstract

The purpose of this paper is to further strengthen the belief within the academic, professional and policy making communities about the need to speed up the adoption of Agriculture 4.0 technologies in the Romanian farms as the grassroot constituents of the national agriculture in order to secure their future competitiveness in the context of new European agricultural policies and regulations. A review of the most influential papers and the bibliometric mapping of articles on change management as well as ways to accelerate change processes through change agents is discussed. Agrinnovator is the think tank of young digital agriculture practitioners in the Romanian farms. Their public policy proposal to create The Farm Technology Officers Program in order to accelerate digitalization through relevant change agents is also discussed. Their interviews highlighted the need for government support in creating scale and impetus for the digitalization of agriculture. It is deemed to be a structural countrywide change that will happen faster if the adequate change agents are used.

Suggested Citation

  • Paul Stefan Markovits, 2023. "Digital Transformation of Agriculture in Romania: A Change Management Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 282-291, December.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:282-291
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    digital agriculture; change management; knowledge management; public policies;
    All these keywords.

    JEL classification:

    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

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