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Green Marketing and Corporate Social Responsibility in the Romanian Banking Sector

Author

Listed:
  • Kiss Marta

    (University of Medicine, Pharmacy, Sciences and Technology of Targu Mures)

Abstract

This article intends to highlight the importance of green marketing and Corporate Social Responsibility (CSR) focusing particularly on Romanian banking sector. The benefits of CSR have been also presented. Analyzing the main interest areas for CSR in the Romanian banking sector, we find that banks focuses on culture, education, sports and humanitarian and environmental protection. These activities offer a great opportunity to live up the corporate responsibility and promote business activities at the same time.

Suggested Citation

  • Kiss Marta, 2018. "Green Marketing and Corporate Social Responsibility in the Romanian Banking Sector," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 461-465, December.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:461-465
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    References listed on IDEAS

    as
    1. Ioana Florentina Savu, 2012. "It’s Time for Green Banking Management in Romania," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 2(2), pages 61-69, April.
    2. Paul R. Portney, 2008. "The (Not So) New Corporate Social Responsibility: An Empirical Perspective," Review of Environmental Economics and Policy, Association of Environmental and Resource Economists, vol. 2(2), pages 261-275, Summer.
    3. Oana Preda, 2013. "The Romanian’S Banking System Need To Focus On Marketing," Romanian Economic Business Review, Romanian-American University, vol. 8(1), pages 34-42, March.
    4. Bert Scholtens, 2009. "Corporate Social Responsibility in the International Banking Industry," Journal of Business Ethics, Springer, vol. 86(2), pages 159-175, May.
    5. Konstantinos I. Evangelinos & Antonis Skouloudis & Ioannis E. Nikolaou & Walter Leal Filho, 2009. "An Analysis of Corporate Social Responsibility (CSR) and Sustainability Reporting Assessment in the Greek Banking Sector," Springer Books, in: Samuel O. Idowu & Walter Leal Filho (ed.), Professionals' Perspectives of Corporate Social Responsibility, chapter 0, pages 157-173, Springer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Corporate Social Responsibility (CSR); green marketing; banks;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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