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M-Devices` Use For Purchasing Tourism Products by the Young Generation

Author

Listed:
  • Băltescu CodruÈ›a Adina

    (“Transilvania†University of Brașov)

  • BoÈ™cor Dana

    (“Transilvania†University of Brașov)

Abstract

The development of information technologies has revolutionized the buying process for tourism products. Visitors' access to information has greatly expanded, their selection alternatives have multiplied, the acquisition modalities have diversified, and the devices that allow all these changes are getting more and more performing. The use of mobile phones for information and also for buying tourism products is currently a habit for a growing number of visitors. But, indisputably, the majority is represented by the younger generation. This article analyzes the purchasing behavior of tourism products by the young generation and presents the results of a quantitative marketing research conducted among students from Transilvania University of Brașov. Findings indicate the extensive use of m-devices, the major benefits being usefulness and time saving, but also the fact that m-devices generate pleasure, relaxation and fun. In the future, respondents believe the interest of users will grow even more.

Suggested Citation

  • Băltescu CodruÈ›a Adina & BoÈ™cor Dana, 2018. "M-Devices` Use For Purchasing Tourism Products by the Young Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 194-198, December.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:194-198
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    References listed on IDEAS

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    More about this item

    Keywords

    m-devices; e-commerce; tourism products;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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