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Principles and Evolutions of the Internet Marketing

Author

Listed:
  • Morozan Cristian

    („Constantin Brâncoveanu” University of Piteºti, Faculty of Administrative and Communication Sciences Brãila)

  • Enache Elena

    („Constantin Brâncoveanu” University of Piteºti, Faculty of Management-Marketing in Economic Affairs Brãila)

  • Ciorãºteanu Gianina

    („Constantin Brâncoveanu” University of Piteºti, Faculty of Management-Marketing in Economic Affairs Brãila)

Abstract

Public and consumers receive products’ and services’ information and migrate, in the current period, from the traditional media to online. An increasing number of people accessing news more and more desired by specialized websites and even on mobile devices anywhere and anytime. Rapid adoption of new technologies affect - and even transforming - production, distribution and consumption, but to optimize the online channel, should act objectively, not subjectively, and decisions must be based on key performance indicators. In the process of adapting to these changes in the market, marketers now have the opportunity to reach an entirely different audience via online tools and the mobile. This evidence-based approach, facilitated by web analysis helps organizations to focus their efforts and success with new versions of tenders.

Suggested Citation

  • Morozan Cristian & Enache Elena & Ciorãºteanu Gianina, 2011. "Principles and Evolutions of the Internet Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1414-1419, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1414-1419
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    Citations

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    Cited by:

    1. Bashir, Shahid & Khwaja, Muddasar Ghani & Mahmood, Asif & Turi, Jamshid Ali & Latif, Khawaja Fawad, 2021. "Refining e-shoppers’ perceived risks: Development and validation of new measurement scale," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

    More about this item

    Keywords

    marketing; Internet; digital; business; communication;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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