Making seafood sustainable: merging consumption and citizenship in the United States

In the United States, an emerging alliance of environmental groups and marine aquariums has created sustainable seafood campaigns aimed at consumers as a new environmental protection strategy. These science-based campaigns seek to turn consumers into politically engaged citizens influencing policy through their purses, by using discursive devices such as wallet cards to create communities of concerned actors. While promising to make seafood production chains more transparent, the campaigns have several defects that may limit their ability to mobilize citizens. The campaigns can become more effective by attending more to facets such as making producers, not just fishers, more transparent and accountable to consumers. Copyright , Beech Tree Publishing.