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Product Market Competition and Option Prices

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  • Erwan Morellec
  • Alexei Zhdanov

Abstract

Most firms face some form of competition in product markets. The degree of competition a firm faces feeds back into its cash flows and affects the values of the securities it issues. Through its effects on stock prices, product market competition affects the prices of options on equity and leads to an inverse relationship between equity returns and volatility, generating a negative volatility skew in option prices. Using a large sample of U.S. equity options, we provide empirical support for this finding and demonstrate the importance of accounting for product market competition when explaining the cross-sectional variation in option skew. Received June 28, 2017; editorial decision October 23, 2018 by Editor Andrew Karolyi. Authors have furnished supplementary Internet Appendices, which is available on the Oxford University Press Web site next to the link to the final published paper online.

Suggested Citation

  • Erwan Morellec & Alexei Zhdanov, 2019. "Product Market Competition and Option Prices," The Review of Financial Studies, Society for Financial Studies, vol. 32(11), pages 4343-4386.
  • Handle: RePEc:oup:rfinst:v:32:y:2019:i:11:p:4343-4386.
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    File URL: http://hdl.handle.net/10.1093/rfs/hhz027
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    Cited by:

    1. Katarzyna Platt, 2020. "Corporate Bonds And Product Market Competition," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 43(3), pages 615-647, August.
    2. Bakke, Tor-Erik & Feng, Felix Zhiyu & Mahmudi, Hamed & Zhu, Caroline H., 2022. "Foreign competition and CEO risk-incentive compensation," Journal of Corporate Finance, Elsevier, vol. 76(C).
    3. Cumming, Douglas J. & Nguyen, Giang & Nguyen, My, 2022. "Product market competition, venture capital, and the success of entrepreneurial firms," Journal of Banking & Finance, Elsevier, vol. 144(C).
    4. Yajie Chen & Qinlin Zhong & Fuxiu Jiang, 2020. "The capital market spillover effect of product market advertising: Evidence from stock price synchronicity," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-21, December.
    5. Zhang, Zhou, 2023. "Competition, investment reversibility, and equity risk premium," Journal of Banking & Finance, Elsevier, vol. 154(C).
    6. Pakorn Aschakulporn & Jin E. Zhang, 2022. "Bakshi, Kapadia, and Madan (2003) risk‐neutral moment estimators: An affine jump‐diffusion approach," Journal of Futures Markets, John Wiley & Sons, Ltd., vol. 42(3), pages 365-388, March.
    7. Jiang, Fuxiu & Shen, Yanyan & Xia, Xiaoxue, 2024. "The spillover effect of advertising on the capital market: Evidence from financial constraints111 Fuxiu Jiang acknowledges the financial support from the China National Natural Science Foundation (Nos," Journal of Corporate Finance, Elsevier, vol. 84(C).

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