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Valuing New Varieties: Trade-Offs between Growers and End-Users in Wheat

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  • Bruce L. Dahl
  • William W. Wilson
  • D. Demcey Johnson

Abstract

Variety release decisions usually involve trade-offs between growers and end-users as well as substantial uncertainties about agronomic, quality, and economic variables. In this paper, methodologies were developed to value grower and end-user characteristics for individual wheat varieties and to evaluate trade-offs. The models capture effects of variability in agronomic, quality, and economic variables and were applied to experimental and hypothetical varieties. Results indicate two experimental varieties provide improvements in grower and end-use value over most of the incumbents. Though applied to a specific grain and region, the approach is applicable to other grains and oilseeds that have multiple agronomic and quality attributes. Copyright 2004, Oxford University Press.

Suggested Citation

  • Bruce L. Dahl & William W. Wilson & D. Demcey Johnson, 2004. "Valuing New Varieties: Trade-Offs between Growers and End-Users in Wheat," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(1), pages 82-96.
  • Handle: RePEc:oup:revage:v:26:y:2004:i:1:p:82-96
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2003.00163.x
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    Cited by:

    1. Dahl, Bruce & Wilson, William W., 2018. "Risk premiums due to Fusarium Head Blight (FHB) in wheat and barley," Agricultural Systems, Elsevier, vol. 162(C), pages 145-153.
    2. Wilson, William W. & Wilson, Wesley & Dahl, Bruce L., 2009. "Protein and the demand for hard wheats," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(2), pages 1-19.
    3. Mykel R. Taylor & Gary W. Brester & Michael A. Boland, 2005. "Hard White Wheat and Gold Medal Flour: General Mills' Contracting Program ," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(1), pages 117-129.
    4. Roberts, Shane & Brooks, Kathleen & Nogueira, Lia & Walters, Cory G., 2022. "The role of quality characteristics in pricing hard red winter wheat," Food Policy, Elsevier, vol. 108(C).

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