IDEAS home Printed from https://ideas.repec.org/a/oup/qjecon/v88y1974i3p480-487..html
   My bibliography  Save this article

Advertising and the Theory of Consumer Choice

Author

Abstract

No abstract is available for this item.

Suggested Citation

  • D. A. L. Auld, 1974. "Advertising and the Theory of Consumer Choice," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 88(3), pages 480-487.
    • Handle: RePEc:oup:qjecon:v:88:y:1974:i:3:p:480-487.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.2307/1881946
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018. "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 111-174, June.
    2. J L Naroff & T J Madden & W R Dillon, 1984. "Neighborhood Influences on Travel Behavior and Availability Constraints," Environment and Planning A, , vol. 16(1), pages 33-47, January.
    3. Amanor-Boadu, Vincent & Schnitz, Casey, 2008. "Consumers and the Evolution of New Markets: The Case of the Ethical Foods," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6752, Southern Agricultural Economics Association.
    4. Amanor-Boadu, Vincent, 2008. "On the Development of an Ethical Demand Theory," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6236, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Taucher, Erica, 1975. "Informe del Seminario de Estadísticas de Servicio en Programas de Planificación de la Familia," Series Históricas 8453, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    6. Laurent d'Ursel, 1983. "Politiques de « non-prix » : Equilibre et optimum," Revue Économique, Programme National Persée, vol. 34(6), pages 1057-1088.
    7. Robert Jarrow & Feng Zhao, 2006. "Downside Loss Aversion and Portfolio Management," Management Science, INFORMS, vol. 52(4), pages 558-566, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:qjecon:v:88:y:1974:i:3:p:480-487.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press (email available below). General contact details of provider: https://academic.oup.com/qje .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.