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Single-firm case studies in economic geography: some methodological reflections on the case of Zara

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  • Nebahat Tokatli

Abstract

In this article, I reassess the undeserved reputation of Inditex’s Zara as a ‘home-sewn exception to globalization’ for supposedly keeping manufacturing at home despite larger trends; and I use the occasion to make a case for rigorous, evidentially strong single-firm case studies. In the process, I draw attention to the manner in which the value-adding qualities of scholarly work are being judged in economic geography; and argue that the prioritization of novelty over unenhanced readings of realities may encourage case studies to be presented as more unique and exceptional than they actually are.

Suggested Citation

  • Nebahat Tokatli, 2015. "Single-firm case studies in economic geography: some methodological reflections on the case of Zara," Journal of Economic Geography, Oxford University Press, vol. 15(3), pages 631-647.
    • Handle: RePEc:oup:jecgeo:v:15:y:2015:i:3:p:631-647.
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    File URL: http://hdl.handle.net/10.1093/jeg/lbu013
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    Cited by:

    1. Robert Hassink, Huiwen Gong, Fabian Faller & Huiwen Gong, & Fabian Faller, 2016. "Can we learn anything from economic geography proper? Yes, we can!," Papers in Evolutionary Economic Geography (PEEG) 1622, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Aug 2016.
    2. John R. Bryson & Vida Vanchan, 2020. "COVID‐19 and Alternative Conceptualisations of Value and Risk in GPN Research," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 111(3), pages 530-542, July.
    3. Glückler Johannes & Panitz Robert & Hammer Ingmar, 2020. "SONA: A relational methodology to identify structure in networks," ZFW – Advances in Economic Geography, De Gruyter, vol. 64(3), pages 121-133, November.
    4. Kerstin J. Schaefer, 2020. "Catching up by hiring: The case of Huawei," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(9), pages 1500-1515, December.

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