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Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?

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  • Olson, Jerry C
  • Toy, Daniel R
  • Dover, Philip A

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  • Olson, Jerry C & Toy, Daniel R & Dover, Philip A, 1982. "Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 245-262, December.
    • Handle: RePEc:oup:jconrs:v:9:y:1982:i:3:p:245-62
    DOI: 10.1086/208921
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    Cited by:

    1. Kulkarni, Kalpak K. & Kalro, Arti D. & Sharma, Dinesh & Sharma, Piyush, 2020. "A typology of viral ad sharers using sentiment analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Yu-Shan Chen & Tai-Wei Chang & Hung-Xin Li & Ying-Rong Chen, 2020. "The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude," IJERPH, MDPI, vol. 17(11), pages 1-17, June.
    3. Huang, Jinsong & Su, Song & Zhou, Liuning & Liu, Xi, 2013. "Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising," Journal of Interactive Marketing, Elsevier, vol. 27(1), pages 36-46.
    4. Coulter, Keith S. & Punj, Girish, 1999. "Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand," Journal of Business Research, Elsevier, vol. 45(1), pages 47-58, May.

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