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Hemispheral Lateralization: Implications for Understanding Consumer Behavior

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  • Hansen, Flemming

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  • Hansen, Flemming, 1981. "Hemispheral Lateralization: Implications for Understanding Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(1), pages 23-36, June.
  • Handle: RePEc:oup:jconrs:v:8:y:1981:i:1:p:23-36
    DOI: 10.1086/208837
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    Cited by:

    1. Jorge Vera Martínez, 2010. "La influencia de los componentes del valor percibido de la marca en los componentes del perfil de involucramiento del consumidor," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, December.
    2. Richard, Marie-Odile & Chebat, Jean-Charles & Yang, Zhiyong & Putrevu, Sanjay, 2010. "A proposed model of online consumer behavior: Assessing the role of gender," Journal of Business Research, Elsevier, vol. 63(9-10), pages 926-934, September.
    3. Hubert, Mirja, 2010. "Does neuroeconomics give new impetus to economic and consumer research?," Journal of Economic Psychology, Elsevier, vol. 31(5), pages 812-817, October.

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