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Children's Responses to Repetitive Television Commercials

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  • Gorn, Gerald J
  • Goldberg, Marvin E

Abstract

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Suggested Citation

  • Gorn, Gerald J & Goldberg, Marvin E, 1980. "Children's Responses to Repetitive Television Commercials," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(4), pages 421-424, March.
    • Handle: RePEc:oup:jconrs:v:6:y:1980:i:4:p:421-24
    DOI: 10.1086/208785
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    Cited by:

    1. Kronrod, Ann & Huber, Joel, 2019. "Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 306-324.
    2. Boonchai Hongcharu, 2019. "Effects of Message Variation and Communication Tools Choices on Consumer Response," Global Business Review, International Management Institute, vol. 20(1), pages 42-56, February.
    3. Ariel Chernin, 2008. "The Effects of Food Marketing on Children's Preferences: Testing the Moderating Roles of Age and Gender," The ANNALS of the American Academy of Political and Social Science, , vol. 615(1), pages 101-118, January.

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