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TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?

Author

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  • Goldberg, Marvin E
  • Gorn, Gerald J
  • Gibson, Wendy

Abstract

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Suggested Citation

  • Goldberg, Marvin E & Gorn, Gerald J & Gibson, Wendy, 1978. "TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 73-81, Se.
  • Handle: RePEc:oup:jconrs:v:5:y:1978:i:2:p:73-81
    DOI: 10.1086/208717
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    Cited by:

    1. Manish Mittal, 2011. "Television Viewing and Perception of Parental Concern among Urban Indian Children," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 36(1), pages 45-59, February.
    2. Aysen Bakir & Scott Vitell, 2010. "The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint," Journal of Business Ethics, Springer, vol. 91(2), pages 299-311, January.
    3. Livingstone, Sonia & Helsper, Ellen, 2004. "Advertising foods to children: Understanding promotion in the context of children's daily lives. A review of the literature prepared for the Research Department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21757, London School of Economics and Political Science, LSE Library.

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