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Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand

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  • Farley, John U
  • Katz, Jerrold
  • Lehmann, Donald R

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Suggested Citation

  • Farley, John U & Katz, Jerrold & Lehmann, Donald R, 1978. "Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 138-142, Se.
    • Handle: RePEc:oup:jconrs:v:5:y:1978:i:2:p:138-42
    DOI: 10.1086/208723
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    Cited by:

    1. DeSarbo, Wayne S. & Kim, Youngchan & Wedel, Michel & Fong, Duncan K. H., 1998. "A Bayesian approach to the spatial representation of market structure from consumer choice data," European Journal of Operational Research, Elsevier, vol. 111(2), pages 285-305, December.
    2. Shi, Lei & Miles, Angela, 2020. "Non-effectual, non-customer effectual, or customer-effectual: A conceptual exploration of the applicability of the effectuation logic in startup brand identity construction," Journal of Business Research, Elsevier, vol. 113(C), pages 168-179.
    3. DeSarbo, Wayne S. & Kim, Youngchan & Fong, Duncan, 1998. "A Bayesian multidimensional scaling procedure for the spatial analysis of revealed choice data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 79-108, November.
    4. Yoon, Byungun & Jeong, Yujin & Lee, Keeeun & Lee, Sungjoo, 2020. "A systematic approach to prioritizing R&D projects based on customer-perceived value using opinion mining," Technovation, Elsevier, vol. 98(C).
    5. Sibel Sozuer & Gregory S. Carpenter & Praveen K. Kopalle & Leigh M. McAlister & Donald R. Lehmann, 2020. "The past, present, and future of marketing strategy," Marketing Letters, Springer, vol. 31(2), pages 163-174, September.

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