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A Programming Model of Consumer Choice among Multi-Attributed Brands

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  • Bernardo, John J
  • Blin, Jean-Marie

Abstract

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Suggested Citation

  • Bernardo, John J & Blin, Jean-Marie, 1977. "A Programming Model of Consumer Choice among Multi-Attributed Brands," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(2), pages 111-118, Se.
    • Handle: RePEc:oup:jconrs:v:4:y:1977:i:2:p:111-18
    DOI: 10.1086/208686
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    Cited by:

    1. Horowitz, I. & Zappe, C., 1995. "The linear programming alternative to policy capturing for eliciting criteria weights in the performance appraisal process," Omega, Elsevier, vol. 23(6), pages 667-676, December.
    2. Vuković Marija & Pivac Snježana & Babić Zoran, 2020. "Comparative analysis of stock selection using a hybrid MCDM approach and modern portfolio theory," Croatian Review of Economic, Business and Social Statistics, Sciendo, vol. 6(2), pages 58-68, December.
    3. Xunjie Gou & Zeshui Xu & Huchang Liao, 2019. "Hesitant Fuzzy Linguistic Possibility Degree-Based Linear Assignment Method for Multiple Criteria Decision-Making," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 18(01), pages 35-63, January.
    4. Irina Vinogradova, 2019. "Multi-Attribute Decision-Making Methods as a Part of Mathematical Optimization," Mathematics, MDPI, vol. 7(10), pages 1-21, October.
    5. Zhou, Fang & Chen, Ting-Yu, 2023. "A hybrid group decision-making approach involving Pythagorean fuzzy uncertainty for green supplier selection," International Journal of Production Economics, Elsevier, vol. 261(C).
    6. Vaduva, Ion, 2012. "On Solving Some Types of Multiple Attribute Decision-Making Problems," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(1), pages 41-61, March.
    7. Seyed Hossein Razavi Hajiagha & Jalil Heidary-Dahooie & Ieva Meidutė-Kavaliauskienė & Kannan Govindan, 2022. "A new dynamic multi-attribute decision making method based on Markov chain and linear assignment," Annals of Operations Research, Springer, vol. 315(1), pages 159-191, August.

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