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Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test

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  • Miller, Kenneth E
  • Sturdivant, Frederick D

Abstract

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Suggested Citation

  • Miller, Kenneth E & Sturdivant, Frederick D, 1977. "Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 1-7, June.
  • Handle: RePEc:oup:jconrs:v:4:y:1977:i:1:p:1-7
    DOI: 10.1086/208673
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    Citations

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    Cited by:

    1. Jean-Robert Tyran & Dirk Engelmann, 2002. "To Buy or Not to Buy? An Experimental Study of Consumer Boycotts in Retail Markets," University of St. Gallen Department of Economics working paper series 2002 2002-13, Department of Economics, University of St. Gallen.
    2. Chris Hydock & Neeru Paharia & T. J. Weber, 2019. "The Consumer Response to Corporate Political Advocacy: a Review and Future Directions," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 76-83, December.
    3. Berens, G.A.J.M. & van Riel, C.B.M. & van Bruggen, G.H., 2002. "The Added Value of Corporate Brands," ERIM Report Series Research in Management ERS-2002-43-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    4. Tahiru Azaaviele Liedong, 2021. "Responsible Firm Behaviour in Political Markets: Judging the Ethicality of Corporate Political Activity in Weak Institutional Environments," Journal of Business Ethics, Springer, vol. 172(2), pages 325-345, August.
    5. Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
    6. Alexander Mohr & Christian Schumacher, 2019. "The Contingent Effect of Patriotic Rhetoric on Firm Performance," Strategy Science, INFORMS, vol. 4(2), pages 94-110, June.
    7. Newell, Stephen J. & Goldsmith, Ronald E., 2001. "The development of a scale to measure perceived corporate credibility," Journal of Business Research, Elsevier, vol. 52(3), pages 235-247, June.
    8. Andrew John & Jill Klein, 2003. "The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice," Management Science, INFORMS, vol. 49(9), pages 1196-1209, September.
    9. Bradford Baker & Rellie Derfler-Rozin & Marko Pitesa & Michael Johnson, 2019. "Stock Market Responses to Unethical Behavior in Organizations: An Organizational Context Model," Organization Science, INFORMS, vol. 30(2), pages 319-336, March.
    10. Fadi Almazyad & Purvi Shah & Eleanor T. Loiacono, 2023. "Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 367-380, July.
    11. Lindenmeier, Jörg & Tscheulin, Dieter K. & Jonas, Christian, 2009. "Boykott öffentlicher Organisationen – Eine befragungsgestützte Analyse der Neigung zu einem hypothetischen Boykott der Gebühreneinzugszentrale (GEZ)," ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 32(3), pages 240-257.
    12. Shafat Maqbool, 2019. "Does corporate social responsibility lead to superior financial performance? Evidence from BSE 100 index," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 219-231, September.
    13. Gelb, Betsy D., 1995. "More boycotts ahead? Some implications," Business Horizons, Elsevier, vol. 38(2), pages 70-76.

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