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Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense

Author

Listed:
  • Peggy J Liu
  • Cait Lamberton
  • James R Bettman
  • Gavan J Fitzsimons
  • Eileen Fischer
  • Linda L Price
  • Peter R Darke

Abstract

When do consumers experience offense due to another individual’s choice, use, display, gifting, sharing, or disposal of a product? Why do they experience offense, and does it matter if they do? In this article, we first draw from past work in multiple disciplines to offer a unique conceptualization of consumption-based offense. We then develop a framework of types of violations that may generate consumption-based offense and propose a set of affective, consumption, and cognitive outcomes we anticipate may follow. We close by offering an agenda for future research that may establish the antecedents and consequences of different types of consumption-based offense, glean new insights from past findings through integration of this novel construct, and offer practical insights into the effects and management of consumption-based offense both in consumers’ lives and in the marketplace.

Suggested Citation

  • Peggy J Liu & Cait Lamberton & James R Bettman & Gavan J Fitzsimons & Eileen Fischer & Linda L Price & Peter R Darke, 2019. "Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 45(6), pages 1164-1193.
    • Handle: RePEc:oup:jconrs:v:45:y:2019:i:6:p:1164-1193.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucy051
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    Citations

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    Cited by:

    1. Aaron J. Barnes & Tiffany Barnett White, 2024. "The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 1069-1085, July.
    2. Friedmann, Enav & Weiss-Sidi, Merav & Solodoha, Eliran, 2024. "Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    3. Guang-Xin Xie & Hua Chang & Tracy Rank-Christman, 2022. "Contesting Dishonesty: When and Why Perspective-Taking Decreases Ethical Tolerance of Marketplace Deception," Journal of Business Ethics, Springer, vol. 175(1), pages 117-133, January.

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