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Happy Wife, Happy Life: Food Choices in Romantic Relationships

Author

Listed:
  • Jonathan Hasford
  • Blair Kidwell
  • Virginie Lopez-Kidwell
  • Darren DahlEditor
  • Jaideep SenguptaAssociate Editor

Abstract

The authors extend research on dyadic decision making by examining how relationship partners influence consumer eating patterns. Using research from relationship science and evolutionary psychology, the authors find that romantic relationship motives of formation and maintenance influence eating behaviors. Specifically, females are influenced by the eating patterns (i.e., healthiness/unhealthiness) of males when relationship formation motives are active, while males are influenced by the eating patterns of females when relationship maintenance motives are active. Furthermore, perceptions of relational influence differ between relationship formation and maintenance, which underlies these observed effects. This research contributes to the consumer behavior literature by revealing the powerful influence of relationships on food consumption.

Suggested Citation

  • Jonathan Hasford & Blair Kidwell & Virginie Lopez-Kidwell & Darren DahlEditor & Jaideep SenguptaAssociate Editor, 2018. "Happy Wife, Happy Life: Food Choices in Romantic Relationships," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1238-1256.
    • Handle: RePEc:oup:jconrs:v:44:y:2018:i:6:p:1238-1256.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucx093
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    Cited by:

    1. Qihui Chen & Yajin Wang & Nailya Ordabayeva & Bernd H Schmitt & Echo Wen Wan, 2023. "The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(2), pages 303-321.
    2. repec:oup:jecgeo:v:50:y:2023:i:2:p:303-321. is not listed on IDEAS

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