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A Research Agenda on Political Ideology in Consumer Research: A Commentary on Jung et al.’s “Blue and Red Voices”

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  • David Crockett
  • Nicholas Pendarvis

Abstract

Jung, Garbarino, Briley, and Wynhausen’s (this issue) findings, though intriguing, leave critical unanswered questions that warrant further inquiry into the role of political ideology on consumption. We posit three research questions that constitute a sociocultural research agenda on the role of political ideology on marketplace redress.

Suggested Citation

  • David Crockett & Nicholas Pendarvis, 2017. "A Research Agenda on Political Ideology in Consumer Research: A Commentary on Jung et al.’s “Blue and Red Voices”," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 500-502.
    • Handle: RePEc:oup:jconrs:v:44:y:2017:i:3:p:500-502.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucx083
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    1. Kiju Jung & Ellen Garbarino & Donnel A. Briley & Jesse Wynhausen, 2017. "Blue and Red Voices: Effects of Political Ideology on Consumers’ Complaining and Disputing Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 477-499.
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    Cited by:

    1. Jasinenko, Anna & Christandl, Fabian & Meynhardt, Timo, 2020. "Justified by ideology: Why conservatives care less about corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 114(C), pages 290-303.
    2. Pecot, Fabien & Vasilopoulou, Sofia & Cavallaro, Matteo, 2021. "How political ideology drives anti-consumption manifestations," Journal of Business Research, Elsevier, vol. 128(C), pages 61-69.

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