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Segment Congruence Analysis: A Method for Analyzing Association among Alternative Bases for Market Segmentation

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  • Green, Paul E
  • Carmone, Frank J

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  • Green, Paul E & Carmone, Frank J, 1977. "Segment Congruence Analysis: A Method for Analyzing Association among Alternative Bases for Market Segmentation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(4), pages 217-222, March.
    • Handle: RePEc:oup:jconrs:v:3:y:1977:i:4:p:217-22
    DOI: 10.1086/208670
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    Cited by:

    1. Hosseini Kashkouyieh , Seyyed Mahmoud & Asadi , Gholam Hossein & Hamidizadeh , Mohammad Reza & Moqaddasi , Mohammad, 2015. "Developing a Macro-segmentation Model at Industry Level: Iranian Banking Industry," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 10(4), pages 95-123, October.

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