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A Simple Mathematical Theory of Innovative Behavior

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  • Midgley, David F

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  • Midgley, David F, 1976. "A Simple Mathematical Theory of Innovative Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(1), pages 31-41, June.
    • Handle: RePEc:oup:jconrs:v:3:y:1976:i:1:p:31-41
    DOI: 10.1086/208648
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    Cited by:

    1. Grant Miller & A. Mushfiq Mobarak, 2015. "Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh," Marketing Science, INFORMS, vol. 34(4), pages 480-499, July.
    2. Boateng, Mark K. & Awuah-Offei, Kwame, 2017. "Agent-based modeling framework for modeling the effect of information diffusion on community acceptance of mining," Technological Forecasting and Social Change, Elsevier, vol. 117(C), pages 1-11.
    3. Sebastian Schneider & Frank Huber, 2022. "You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 64-80, February.
    4. Hauser, John R., 1981. "Consumer analysis to evaluate R&D projects," Working papers 1245-81., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    5. East, Robert & Uncles, Mark D. & Romaniuk, Jenni & Hand, Chris, 2014. "The decay of positive and negative word of mouth after product experience," Australasian marketing journal, Elsevier, vol. 22(4), pages 350-355.
    6. Fabio D’Orlando & Sharon Ricciotti, 2021. "The economics of escalation," Rationality and Society, , vol. 33(1), pages 106-140, February.
    7. Wuttke, David A. & Blome, Constantin & Sebastian Heese, H. & Protopappa-Sieke, Margarita, 2016. "Supply chain finance: Optimal introduction and adoption decisions," International Journal of Production Economics, Elsevier, vol. 178(C), pages 72-81.
    8. Yale, Laura J. & Gilly, Mary C., 1995. "Dyadic perceptions in personal source information search," Journal of Business Research, Elsevier, vol. 32(3), pages 225-237, March.
    9. Wagner A. Kamakura & Siva K. Balasubramanian, 1987. "Long‐term forecasting with innovation diffusion models: The impact of replacement purchases," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 6(1), pages 1-19.
    10. Madhavan Parthasarathy & Anol Bhattacherjee, 1998. "Understanding Post-Adoption Behavior in the Context of Online Services," Information Systems Research, INFORMS, vol. 9(4), pages 362-379, December.
    11. Jing Wang & Anocha Aribarg & Yves F. Atchadé, 2013. "Modeling Choice Interdependence in a Social Network," Marketing Science, INFORMS, vol. 32(6), pages 977-997, November.

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