IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v32y2005i2p266-276.html
   My bibliography  Save this article

Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction

Author

Listed:
  • Sara L. Appleton-Knapp
  • Robert A. Bjork
  • Thomas D. Wickens

Abstract

Recall of print material benefits from spacing repetitions of that material, an effect often attributed to varied encodings induced by changes in contextual cues. We examined an alternative explanation: retrieving earlier presentations during later presentations strengthens memory traces, the more so the greater the difficulty of such retrieval. In four experiments we found that (a) study-phase retrieval contributes to the benefits of spacing and (b) inducing variation via changes in ad formatting and content can be counterproductive at long spacing intervals, apparently because such changes decrease the likelihood that earlier presentations will be retrieved during later presentations. (c) 2005 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Sara L. Appleton-Knapp & Robert A. Bjork & Thomas D. Wickens, 2005. "Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 266-276, September.
    • Handle: RePEc:oup:jconrs:v:32:y:2005:i:2:p:266-276
    DOI: 10.1086/432236
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/432236
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/432236?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sania Usmani & Kalpina Dawani, 2013. "Teaching Methods and their impact on performance of University students," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 7(1), pages 19-30, Spring.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:32:y:2005:i:2:p:266-276. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.