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A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates

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  • Darden, William R
  • Perreault, William D, Jr

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Suggested Citation

  • Darden, William R & Perreault, William D, Jr, 1975. "A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 93-103, Se.
    • Handle: RePEc:oup:jconrs:v:2:y:1975:i:2:p:93-103
    DOI: 10.1086/208620
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    Cited by:

    1. Mauricio Carvache-Franco & Marival Segarra-Oña & Conrado Carrascosa-López, 2019. "Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador," Sustainability, MDPI, vol. 11(1), pages 1-19, January.
    2. Grunhagen, Marko & Grove, Stephen J. & Gentry, James W., 2000. "The Dynamics of Store Hour Changes and Consumption Behavior: Results of a Longitudinal Study of Consumer Attitudes toward Saturday Shopping in Germany," Working Papers 112959, Clemson University, Center for International Trade.

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