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The Effects of Commercials for Adult Products on Children

Author

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  • Gorn, Gerald J
  • Florsheim, Renee

Abstract

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Suggested Citation

  • Gorn, Gerald J & Florsheim, Renee, 1985. "The Effects of Commercials for Adult Products on Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 962-967, March.
    • Handle: RePEc:oup:jconrs:v:11:y:1985:i:4:p:962-67
    DOI: 10.1086/209030
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    Cited by:

    1. Zain, Ul Abideen & Farooq, Waqas, 2009. "Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan," MPRA Paper 22699, University Library of Munich, Germany, revised 15 Jan 2010.
    2. Margurite Hook & Stacey Baxter & Alicia Kulczynski, 2018. "Antecedents and consequences of participation in brand communities: a literature review," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 277-292, July.
    3. Livingstone, Sonia & Helsper, Ellen, 2004. "Advertising foods to children: Understanding promotion in the context of children's daily lives. A review of the literature prepared for the Research Department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21757, London School of Economics and Political Science, LSE Library.

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