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The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada

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  • Berkowitz, Michael K
  • Haines, George H, Jr

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  • Berkowitz, Michael K & Haines, George H, Jr, 1984. "The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 754-762, December.
    • Handle: RePEc:oup:jconrs:v:11:y:1984:i:3:p:754-62
    DOI: 10.1086/209011
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    Cited by:

    1. Lembregts, Christophe & Cadario, Romain, 2024. "Consumer-Driven Climate Mitigation: Exploring Barriers and Solutions in Studying Higher Mitigation Potential Behaviors," OSF Preprints ywus6, Center for Open Science.

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