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Are Two Better than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship

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  • Dwyer, F Robert

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  • Dwyer, F Robert, 1984. "Are Two Better than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(2), pages 680-693, September.
    • Handle: RePEc:oup:jconrs:v:11:y:1984:i:2:p:680-93
    DOI: 10.1086/209004
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    Cited by:

    1. Putthiwanit, Chutinon & Ho, Shu-Hsun, 2011. "Buyer success and failure in bargaining and its consequences," MPRA Paper 33588, University Library of Munich, Germany.
    2. Mourali, Mehdi & Yang, Zhiyong & Pons, Frank & Hassay, Derek, 2018. "Consumer power and choice deferral: The role of anticipated regret," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 81-99.

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