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Measuring Miscomprehension for Televised Communications Using True-False Questions

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  • Schmittlein, David C
  • Morrison, Donald G

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  • Schmittlein, David C & Morrison, Donald G, 1983. "Measuring Miscomprehension for Televised Communications Using True-False Questions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 147-156, September.
    • Handle: RePEc:oup:jconrs:v:10:y:1983:i:2:p:147-56
    DOI: 10.1086/208955
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    1. Helsper, Ellen & Schneider, Luc & van Deursen, Alexander J. A. M. & van Laar, Ester, 2020. "The youth skills digital indicator: report on the conceptualisation and development of the ySkills digital skills measure," LSE Research Online Documents on Economics 108878, London School of Economics and Political Science, LSE Library.

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