IDEAS home Printed from https://ideas.repec.org/a/oup/indcch/v22y2013i3p585-615.html
   My bibliography  Save this article

Social identity, market memory, and first-mover advantage

Author

Listed:
  • William P. Barnett
  • Mi Feng
  • Xaioqu Luo

Abstract

Considerable attention goes to whether there is a "first-mover advantage" among organizations. Technical mechanisms have been considered for this advantage, such as learning and occupancy of preferred market segments. We argue that first movers may also benefit from a social identity advantage because being identified as "the original" in a market implies authenticity. When first-mover advantage is based on such an identity, market memory is important. Initially, audiences distinguish the originality of the first mover, but as time passes, such differences are less recognizable. We find evidence of this pattern----and that organizations are constrained from expanding beyond where their identity is established. The results suggest the usefulness of a sociological approach to understanding the first-mover strategy. Copyright 2013 The Author 2012. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved., Oxford University Press.

Suggested Citation

  • William P. Barnett & Mi Feng & Xaioqu Luo, 2013. "Social identity, market memory, and first-mover advantage," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 22(3), pages 585-615, June.
    • Handle: RePEc:oup:indcch:v:22:y:2013:i:3:p:585-615
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/icc/dts030
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lingli Luo & Xufei Ma & Zeyu Wang, 2022. "The moderate-reputation trap: Evidence from a Chinese cross-border business-to-business e-commerce portal," Asia Pacific Journal of Management, Springer, vol. 39(2), pages 395-432, June.
    2. Deng, Ziliang & Wang, Zeyu, 2016. "Early-mover advantages at cross-border business-to-business e-commerce portals," Journal of Business Research, Elsevier, vol. 69(12), pages 6002-6011.
    3. Gao, Yang & Ge, Baoshan & Lang, Xiangxiang & Xu, Xiaobo, 2018. "Impacts of proactive orientation and entrepreneurial strategy on entrepreneurial performance: An empirical research," Technological Forecasting and Social Change, Elsevier, vol. 135(C), pages 178-187.
    4. Bhattarai, Charan Raj & Kwong, Caleb C.Y. & Tasavori, Misagh, 2019. "Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom," Journal of Business Research, Elsevier, vol. 96(C), pages 47-60.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:indcch:v:22:y:2013:i:3:p:585-615. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press (email available below). General contact details of provider: https://academic.oup.com/icc .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.