IDEAS home Printed from https://ideas.repec.org/a/oup/indcch/v21y2012i6p1427-1450.html
   My bibliography  Save this article

Hybrids in Hollywood: a study of the production and performance of genre-spanning films

Author

Listed:
  • Greta Hsu
  • Giacomo Negro
  • Fabrizio Perretti

Abstract

Research suggests there are significant market penalties for organizations that do not conform to category boundaries in their product offerings. Yet, organizations continue to span categories despite these risks. In this study, we shed insight into why by examining factors that shape the attractiveness of producing hybrid (i.e. category-spanning) products. In particular, we argue that more ambiguous category schemas encourage hybridization. Moreover, there is potential for exceptional performance advantages for organizations that innovate through hybrids. We use data from the US feature film industry to test and find support for our hypotheses. Copyright 2012 The Author 2012. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved., Oxford University Press.

Suggested Citation

  • Greta Hsu & Giacomo Negro & Fabrizio Perretti, 2012. "Hybrids in Hollywood: a study of the production and performance of genre-spanning films," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 21(6), pages 1427-1450, December.
    • Handle: RePEc:oup:indcch:v:21:y:2012:i:6:p:1427-1450
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/icc/dts011
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Venkat Kuppuswamy & Peter Younkin, 2020. "Testing the Theory of Consumer Discrimination as an Explanation for the Lack of Minority Hiring in Hollywood Films," Management Science, INFORMS, vol. 66(3), pages 1227-1247, March.
    2. Haochuan Cui & Tiewei Li & Cheng-Jun Wang, 2023. "Climbing up the ladder of abstraction: how to span the boundaries of knowledge space in the online knowledge market?," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    3. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    4. Trapido, Denis, 2015. "How novelty in knowledge earns recognition: The role of consistent identities," Research Policy, Elsevier, vol. 44(8), pages 1488-1500.
    5. Susan Olzak, 2022. "The Impact of Ideological Ambiguity on Terrorist Organizations," Journal of Conflict Resolution, Peace Science Society (International), vol. 66(4-5), pages 836-866, May.
    6. Michael Lounsbury & Christine M. Beckman, 2015. "Celebrating Organization Theory," Journal of Management Studies, Wiley Blackwell, vol. 52(2), pages 288-308, March.
    7. Heewon Chae, 2022. "Income or education? Community‐level antecedents of firms' category‐spanning activities," Strategic Management Journal, Wiley Blackwell, vol. 43(1), pages 93-129, January.
    8. Christophe Boone & Serden Özcan, 2020. "Oppositional Logics and the Antecedents of Hybridization: A Country-Level Study of the Diffusion of Islamic Banking Windows, 1975–2017," Organization Science, INFORMS, vol. 31(4), pages 990-1011, July.
    9. Peter Younkin & Keyvan Kashkooli, 2020. "Stay True to Your Roots? Category Distance, Hierarchy, and the Performance of New Entrants in the Music Industry," Organization Science, INFORMS, vol. 31(3), pages 604-627, May.
    10. McMullen, Jeffery S., 2018. "Organizational hybrids as biological hybrids: Insights for research on the relationship between social enterprise and the entrepreneurial ecosystem," Journal of Business Venturing, Elsevier, vol. 33(5), pages 575-590.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:indcch:v:21:y:2012:i:6:p:1427-1450. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press (email available below). General contact details of provider: https://academic.oup.com/icc .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.