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Functional foods as differentiated products: the Italian yogurt market

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  • Alessandro Bonanno

Abstract

In spite of the growing consumers' interest for functional foods, the knowledge regarding the demand for these products and their profitability is limited. Adapting the LA/AIDS (Linear Approximated–Almost Ideal Demand System) model by means of Pinkse, Slade and Brett's distance metric method (2002), this article studies demand, substitution pattern, and profitability of conventional and functional alternatives inside the yogurt category in Italy. Results indicate that, in the yogurt market, functional alternatives' demand is often less elastic than that of their conventional counterparts, that brand loyalty plays a key role, and that the profitability of the functional alternatives is, on average, larger than that of conventional ones. , Oxford University Press.

Suggested Citation

  • Alessandro Bonanno, 2013. "Functional foods as differentiated products: the Italian yogurt market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 40(1), pages 45-71, February.
    • Handle: RePEc:oup:erevae:v:40:y:2013:i:1:p:45-71
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    File URL: http://hdl.handle.net/10.1093/erae/jbr066
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    Cited by:

    1. Vita, G. Di & Salvo, G. De & Bracco, S. & Gulisano, G. & D'Amico, M., 2016. "Future Market of Pizza: Which Attributes Do They Matter?," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 8(4), pages 1-13, December.
    2. Zhen, Chen & Brissette, Ian & Ruff, Ryan, 2013. "By Ounce or By Calorie: The Different Effects of Alternative Sugar-Sweetened Beverage Tax Strategies," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150194, Agricultural and Applied Economics Association.
    3. Alessandro Bonanno & Francesco Bimbo & Marco Costanigro & Alfons Oude Lansink & Rosaria Viscecchia, 2019. "Credence attributes and the quest for a higher price – a hedonic stochastic frontier approach," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 46(2), pages 163-192.
    4. Bimbo, Francesco & Bonanno, Alessandro & Viscecchia, Rosaria & Nardone, Gianluca, 2014. "Market valuation of health claims’ types and strength: the Italian yogurt market," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182738, European Association of Agricultural Economists.
    5. Staudigel, Matthias & Anders, Sven, 2016. "Does taste trump health? Effects of nutritional characteristics on brand-level demand for chips in the U.S," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235755, Agricultural and Applied Economics Association.
    6. Alessandro Bonanno & Carlo Russo & Luisa Menapace, 2018. "Market power and bargaining in agrifood markets: A review of emerging topics and tools," Agribusiness, John Wiley & Sons, Ltd., vol. 34(1), pages 6-23, December.
    7. Jing Li & Edward C. Jaenicke & Tobenna D. Anekwe & Alessandro Bonanno, 2018. "Demand for ready‐to‐eat cereals with household‐level censored purchase data and nutrition label information: A distance metric approach," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 687-713, October.
    8. Hovhannisyan, Vardges & Bozic, Marin, 2013. "A Benefit-Function Approach to Studying Market Power: An Application to the U.S. Yogurt Market," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), pages 1-15, August.
    9. Daniele Moro & Mario Veneziani & Paolo Sckokai & Elena Castellari, 2015. "Consumer Willingness to Pay for Catechin‐enriched Yogurt: Evidence from a Stated Choice Experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 243-258, April.
    10. Khanal, Binod & Lopez, Rigoberto, 2021. "Demand for Plant Based Beverages and Market Competition in Fluid Milk Markets," 2021 Conference, August 17-31, 2021, Virtual 315369, International Association of Agricultural Economists.
    11. Thomas Kopp, 2022. "When switching costs cause market power: Rubber processing in Indonesia," Agricultural Economics, International Association of Agricultural Economists, vol. 53(3), pages 481-495, May.
    12. Sckokai, Paolo & Varacca, Alessandro, 2012. "Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 1(3), pages 1-16, December.
    13. Anonymous & Bosch, Darrell J., 2013. "Table of contents," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45(01), February.
    14. Juan M. C. Larrosa & Victoria Giordano & Gonzalo R. Ramírez Muñoz de Toro & Juan I. Uriarte, 2022. "Marketing attributes in yogurt weekly pricing in Argentina," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 332-343, June.
    15. Chenarides, Lauren & Jaenicke, Edward C. & Li, Jing, 2017. "Welfare Impacts from Store Attribute-Based Policy Interventions in an Urban Setting: An Application to Philadelphia," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258270, Agricultural and Applied Economics Association.
    16. Hovhannisyan, Vardges & Stiegert, Kyle & Bozic, Marin, 2014. "On the Endogeneity of Retail Markups in an Equilibrium Analysis: A Control-Function Approach," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 39(2), pages 1-13.
    17. Alessandro Bonanno, 2016. "A Hedonic Valuation of Health and Nonhealth Attributes in the U.S. Yogurt Market," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 299-313, July.
    18. Staudigel, Matthias & Anders, Sven, 2016. "Does Taste Trump Health? – The Effect Of Nutrient Profiles On Brand-Level Demand For Chips In The U.S," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244760, German Association of Agricultural Economists (GEWISOLA).

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