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Front-of-Package Nutritional Labels and Consumer Beverage Perceptions

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Listed:
  • Hyeyoung Kim
  • Lisa A. House
  • Gail Rampersaud
  • Zhifeng Gao

Abstract

The pressure to find solutions for high rates of obesity and overweight in the U.S. population has led industry groups to introduce voluntary front-of-package (FOP) nutritional labeling for beverages. This research examines the impact of these labels on consumers' perceptions of the healthiness of beverages. Though consumers reacted differently depending on the information in the label, in general, the perception of milks and 100% juices decreased, while perception of soft drinks and less than 100% juice drinks increased. If the purpose of FOP labels is to encourage healthier choices, the changes observed appear to be at odds with the goal. Copyright 2012, Oxford University Press.

Suggested Citation

  • Hyeyoung Kim & Lisa A. House & Gail Rampersaud & Zhifeng Gao, 2012. "Front-of-Package Nutritional Labels and Consumer Beverage Perceptions," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 34(4), pages 599-614.
    • Handle: RePEc:oup:apecpp:v:34:y:2012:i:4:p:599-614
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    File URL: http://hdl.handle.net/10.1093/aepp/pps037
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    Cited by:

    1. Sofia B. Villas‐Boas & Kristin Kiesel & Joshua P. Berning & Hayley H. Chouinard & Jill J. McCluskey, 2020. "Consumer and Strategic Firm Response to Nutrition Shelf Labels," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(2), pages 458-479, March.
    2. Kim, Hyeyoung & Jauregui, Carlos & Lee, Jonq-Ying, 2014. "The Use of Food Nutrition Facts Panel Information and Juice Consumption," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 168583, Agricultural and Applied Economics Association.
    3. Taylor, Erik C. & McLarty, Benjamin D. & Henderson, Dale A., 2018. "The Fire under the Gridiron: Resource Dependence and NCAA Conference Realignment," Journal of Business Research, Elsevier, vol. 82(C), pages 246-259.
    4. Melo, Grace & Zhen, Chen, 2017. "The Impact of NuVal Shelf Nutrition Labels on Consumption: Evidence from Cold Cereal Purchases," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252442, Southern Agricultural Economics Association.
    5. Kim, Hyeyoung & House, Lisa A., 2014. "Linking Consumer Health Perceptions to Consumption of Nonalcoholic Beverages," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(1), pages 1-16, April.
    6. Kim, Hyeyoung & House, Lisa A. & KIm, Tae-Kyun, 2016. "Consumer perceptions of climate change and willingness to pay for mandatory implementation of low carbon labels: the case of South Korea," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(4), October.
    7. Melo, Grace, 2017. "The Impact of NuVal Shelf Nutrition Labels on Consumption: Evidence from Cold Cereal Purchases," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252421, Southern Agricultural Economics Association.

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