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Show Me the Money! The Value of College Graduate Attributes as Expressed by Employers and Perceived by Students

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  • F. Bailey Norwood
  • Shida Rastegari Henneberry

Abstract

Employers of agricultural undergraduates are presented with hypothetical job candidates with different attributes and salaries, and are asked which candidate, if any, they would hire. The employer choices are then used to estimate the additional salary they will pay for undergraduates with certain attributes. Students are administered similar surveys where they indicate which hypothetical candidate they think will be hired, which can be used to estimate students' perceived salary increase associated with each attribute. Employers' stated values are then compared to students' perceived values to identify any misperceptions regarding the monetary return of select attributes. Copyright 2006, Oxford University Press.

Suggested Citation

  • F. Bailey Norwood & Shida Rastegari Henneberry, 2006. "Show Me the Money! The Value of College Graduate Attributes as Expressed by Employers and Perceived by Students," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(2), pages 484-498.
    • Handle: RePEc:oup:ajagec:v:88:y:2006:i:2:p:484-498
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    File URL: http://hdl.handle.net/10.1111/j.1467-8276.2006.00873.x
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    Cited by:

    1. Noel, Jay E. & Qenani, Eivis, 2012. "New Age, New Learners, New Skills: What Skills Do Graduates Need to Succeed in the New Economy?," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123948, Agricultural and Applied Economics Association.
    2. Marcel GERDS, 2010. "Which characteristics of workers are important for employers in Northeast Germany?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 56(11), pages 449-507.
    3. Noel, Jay & Qenani, Eivis, 2013. "New Age, New Learners, New Skills: What Skills Do Agribusiness Graduates Need to Succeed in the Knowledge Economy?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(3), pages 1-20, September.
    4. Deuchert, Eva & Kauer, Lukas & Meisen Zannol, Flurina, 2011. "Would you train me with my mental illness? Evidence from a discrete choice experiment," Economics Working Paper Series 1141, University of St. Gallen, School of Economics and Political Science.
    5. Khaled Karim, 2021. "Role of Co-curricular Activities (CCAs) in Academic Success and Increasing Graduate Employability," International Journal of Learning and Development, Macrothink Institute, vol. 11(1), pages 121-130, March.
    6. Gerds, Marcel, 2012. "Requirements towards and Discrimination against Agricultural Workers – Evidence from a Discrete Choice Experiment among East German Farms," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 13(2), pages 1-28.

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