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Food Processor Price Behavior: Firm-Level Evidence of Sticky Prices

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  • J. S. Shonkwiler
  • T. G. Taylor

Abstract

Firms in imperfectly competitive markets face direct and indirect costs when changing product prices. The latter costs reflect uncertain changes in revenue and market share resulting from the actions of rival firms. Rosett's friction model is applied to firm-level data to provide estimates of the indirect costs of changing prices for a major processor of frozen concentrated orange juice. Results indicate that indirect costs cause significant price rigidity. Additionally the hypothesis that prices are equally rigid for upward and downward changes could not be rejected.

Suggested Citation

  • J. S. Shonkwiler & T. G. Taylor, 1988. "Food Processor Price Behavior: Firm-Level Evidence of Sticky Prices," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(2), pages 239-244.
    • Handle: RePEc:oup:ajagec:v:70:y:1988:i:2:p:239-244.
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    File URL: http://hdl.handle.net/10.2307/1242063
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    Cited by:

    1. Buccola, Steven T., 1989. "Pricing Efficiency In Agricultural Markets: Issues, Methods, And Results," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 14(1), pages 1-11, July.
    2. Bernard, John C. & Willett, Lois Schertz, 1994. "The Impact of Lag Determination on Price Relationships in the U.S. Broiler Industry," Staff Papers 121315, Cornell University, Department of Applied Economics and Management.
    3. Sibly, Hugh, 2002. "Loss averse customers and price inflexibility," Journal of Economic Psychology, Elsevier, vol. 23(4), pages 521-538, August.
    4. Richards, Timothy J. & Patterson, Paul M., 2004. "Causes of retail price fixity: an empirical analysis," Journal of Economics and Business, Elsevier, vol. 56(2), pages 117-136.
    5. Carlo Russo & Rachael Goodhue, 2018. "Farmgate prices, retail prices, and supermarkets' pricing decisions: An integrated approach," Agribusiness, John Wiley & Sons, Ltd., vol. 34(1), pages 24-43, December.
    6. Richards, Timothy J. & Patterson, Paul M., 2000. "New Varieties And The Returns To Commodity Promotion: The Case Of Fuji Apples," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), pages 1-14, April.
    7. Bittmann, Thomas & Loy, Jens-Peter & Anders, Sven, 2017. "Cost Pass-Through And Product Differentiation," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261145, European Association of Agricultural Economists.
    8. Sascha A. Weber & Sven M. Anders, 2007. "Price rigidity and market power in German retailing," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(7), pages 737-749.
    9. Maureen Kilkenny, 2010. "Urban/Regional Economics And Rural Development," Journal of Regional Science, Wiley Blackwell, vol. 50(1), pages 449-470, February.
    10. Declerck, Francis, 2014. "Do Agricultural Commodity Firm Stock Price and Agricultural Commodity Price Move Together?," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199388, International European Forum on System Dynamics and Innovation in Food Networks.
    11. Heesun Lim & Byeong-Il Ahn, 2020. "Asymmetric price transmission in the distribution channels of pork: Focusing on the effect of policy regulation of Sunday sales by hypermarkets in Korea," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 66(11), pages 499-509.
    12. Declerck, Francis, 2014. "Do Agricultural Commodity Firm Stock Price and Agricultural Commodity Price Move Together?," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(3), pages 1-10, November.
    13. Richards, Timothy J., 1996. "Economic Hysteresis And The Effects Of Output Regulation," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(1), pages 1-17, July.
    14. Hugh Sibly, 1995. "Price Dynamics in Repeat‐Purchase Markets," The Economic Record, The Economic Society of Australia, vol. 71(2), pages 179-190, June.
    15. Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples," Working Papers 28541, Arizona State University, Morrison School of Agribusiness and Resource Management.

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