IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v1y2021i1p324-335.html
   My bibliography  Save this article

La Tradition €“ Vecteur Important De Promotion Et Gage De Qualité. Le Cas Des Produits Roumains Du Terroir (Tradition - Important Promotion And Quality Guarantee Vector. The Case Of Traditional Romanian Products)

Author

Listed:
  • Andra-Teodora Porumb

    (Department of International Business, Faculty of Economic Sciences, Oradea, Romania)

Abstract

This paper illustrates some of the ways in which producers and traders of traditional Romanian products in the agri-food sector manage to promote their products on the international market using digital media. They used to be present at international trade fairs and exhibitions or in the traditional media. In recent years and especially during the Covid pandemic19, promotion has moved online, on enterprise websites, on social networks and on eCommerce platforms. Using the concepts of discourse analysis, we will show that the discourse promoting regional specialties contains references to tradition - as a guarantee of authenticity, originality, and value of the product, to health - being genuine products made with natural ingredients, in small factories or even in peasant households, with respect for quality and manufacturing stages - the most well-known Romanian products already having the status of a brand with a protected geographical indication. It is a discourse about exceptional products. Based on recipes that are about 200 years old, perfecting the manufacturing processes and raising the tradition to the rank of art, the producers manage to offer specialties that give any meal refinement, and even luxury. Foreign tourists taste these products for the first time during the holidays spent in the agrotourism pensions in Romania, and then they look for them in the Romanian stores in their countries or on the eCommerce sites.

Suggested Citation

  • Andra-Teodora Porumb, 2021. "La Tradition €“ Vecteur Important De Promotion Et Gage De Qualité. Le Cas Des Produits Roumains Du Terroir (Tradition - Important Promotion And Quality Guarantee Vector. The Case Of Traditional Roman," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 324-335, July.
  • Handle: RePEc:ora:journl:v:1:y:2021:i:1:p:324-335
    as

    Download full text from publisher

    File URL: http://anale.steconomiceuoradea.ro/volume/2021/n1/036.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. François Eymard-Duvernay, 1993. "La négociation de la qualité," Économie rurale, Programme National Persée, vol. 217(1), pages 12-17.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mihai Stoica, 2021. "Development of the Organic Food Market in Romania during the COVID-19 Pandemic: a Perspective on the Supply Chain," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 9(2), pages 113-120, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rossi, Adanella & Rovai, Massimo, 1997. "The evolution process towards the setting up of strategies of valorisation of typical local products. The case of Garfagnana spelt," 52nd Seminar, June 19-21, 1997, Parma, Italy 231161, European Association of Agricultural Economists.
    2. Marie Dervillé & Andrea Fink-Kessler & Aurelie Trouvé & Ikram Abdouttalib & Jean-Pierre del Corso & Charilaos Kephaliacos & Caetano Luiz Beber & Geneviève N'Guyen, 2018. "Comment peut se construire la compétitivité des exploitations laitières aujourd’hui ?," Working Papers hal-02329036, HAL.
    3. Nicolas da Silva, 2021. "The Industrialization of "Liberal Medicine" in France. A Labor Quality Conventions Approach," Post-Print hal-03185634, HAL.
    4. Gilles Allaire, 2004. "Cooperation, Qualification Professionnelle Et Regimes De Responsabilite," Post-Print hal-00839352, HAL.
    5. Nicolas da Silva, 2018. "« L'industrialisation de la médecine libérale : une approche par l'économie des conventions »," Post-Print hal-02306255, HAL.

    More about this item

    Keywords

    brand; discourse analysis; PGI; quality; local products; reputation; subjectivity; tradition; website.;
    All these keywords.

    JEL classification:

    • Z19 - Other Special Topics - - Cultural Economics - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:1:y:2021:i:1:p:324-335. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.