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Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism

Author

Listed:
  • Olimpia Ban

    (University of Oradea, Romania)

  • Luminita Seres

    (International Hotel)

Abstract

In Romania, around consistent thermal water sources were developed centers / resorts profile SPA, spas named. Balneology is regarded as a branch of medicine dealing with disorders using mineral water. Completing the offer of hotels climatic spa resorts, in response to worldwide trends, it was done with wellness services. In this study we intend to investigate to what extent a four star hotel in the largest spa in the country, has an offer wellness not only name but also as content and consumer perception. The research methods used were: analysis of secondary data, research direct investigation based on a questionnaire applied among customers. Data were statistically analyzed primary and deepened. The first two hypotheses were validated. The third hypothesis was validated in demand limit imposed by the observation unit. Hypotheses are: H1: Offer wellness services unit studied is one incomplete H2: Customer is not the specific Wellness Hotel H3 : Consumer preference is for hotel guests climatic services , especially. The results reflect a partial understanding of the concept of wellness by the hotel management.

Suggested Citation

  • Olimpia Ban & Luminita Seres, 2018. "Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 15-24, July.
    • Handle: RePEc:ora:journl:v:1:y:2018:i:1:p:15-24
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    File URL: http://anale.steconomiceuoradea.ro/volume/2018/n1/1.pdf
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    References listed on IDEAS

    as
    1. João Romão & Kazuo Machino & Peter Nijkamp, 2017. "Assessment of wellness tourism development in Hokkaido: a multicriteria and strategic choice analysis," Asia-Pacific Journal of Regional Science, Springer, vol. 1(1), pages 265-290, April.
    2. Georgiev, Georgi & Trifonova Vasileva, Maria, 2010. "Conceptualization And Classification Of Balneo, Spa And Wellness Establishments In Bulgaria," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(2), pages 37-44.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    wellness tourism; balneotourism; hotel; Băile Felix; Romania;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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