Incorporating Market Orientation In Higher Education Institutions
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References listed on IDEAS
- Cynthia M. Newman, 2002. "The Current State of Marketing Activity Among Higher Education Institutions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 12(1), pages 15-29, November.
- B.H. Voon, 2008. "SERVMO: A Measure for Service-Driven Market Orientation in Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 17(2), pages 216-237, April.
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Cited by:
- Faiz Muhammad Khuwaja & Waheed Ali Umrani & Sanober Salman Shaikh & Ammar Ahmed & Sanaullah Shar, 2019. "University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities," SAGE Open, , vol. 9(2), pages 21582440198, June.
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More about this item
Keywords
education marketing; market orientation; higher education; customer orientation;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
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