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Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment

Author

Listed:
  • Pantea Carmen
  • Pop Nicolae Al.

Abstract

The email is a valuable marketing tool for conveying short, simple messages that call for action on behalf of the recipient. Usually companies develop email marketing campaigns for attracting new customers, persuading the existing customers to buy again, encourage customer loyalty, announce or remind about special offers or events. For an email marketing campaign to be efficient, it is wanted a greater number of responses from those in the target. The paper assesses in an exploratory manner the frequency in using the email accounts, the level of exposure to email marketing campaigns as well as the type of information wanted to be received by the Romanian users.

Suggested Citation

  • Pantea Carmen & Pop Nicolae Al., 2010. "Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 737-742, July.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:737-742
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/116.pdf
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    References listed on IDEAS

    as
    1. Nicolae Al. Pop, 2006. "A new paradigm in contemporary marketing: relational marketing," Management & Marketing, Economic Publishing House, vol. 1(3), Autumn.
    2. Veghes Calin & Pantea Carmen, 2009. "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 869-873, May.
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    Citations

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    Cited by:

    1. Lorente-Páramo, Ángel J. & Hernández-García, Ángel & Chaparro-Peláez, Julián, 2020. "Influence of cultural dimensions on promotional e-mail effectiveness," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    2. Antun Biloš & Davorin Turkalj & Ivan Kelić, 2016. "Open-Rate Controlled Experiment in E-Mail Marketing Campaigns," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 93-109.
    3. Lorente-Páramo, Ángel J. & Chaparro-Peláez, Julián & Hernández-García, Ángel, 2020. "How to improve e-mail click-through rates – A national culture approach," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    4. POP Nicolae Al. & ACATRINEI Carmen, 2011. "A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(special), pages 119-125, July.
    5. Taewon Suh & Sang Bong Lee, 2023. "Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop," Electronic Commerce Research, Springer, vol. 23(3), pages 1591-1619, September.

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    More about this item

    Keywords

    : email marketing; online marketing; Romanian consumer;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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