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Priorities of the Digital Transformation of Bulgarian Business

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  • Simeon Lazarov

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

In the context of the global digital transformation in recent decades and the accelerated adoption of technologies in the business, especially after 2020 and the COVID-19 pandemic, organizations in Bulgaria are increasingly looking for ways to adapt and compete successfully in the rapidly evolving technological landscape. The present study examines the priorities of the digital transformation of Bulgarian business with a focus on the most frequently used technologies. The study highlights the key technologies, sectors and strategic drivers shaping the digital transformation of organizations and identifies some interdependencies in the processes related to it.

Suggested Citation

  • Simeon Lazarov, 2024. "Priorities of the Digital Transformation of Bulgarian Business," Innovative Information Technologies for Economy Digitalization (IITED), University of National and World Economy, Sofia, Bulgaria, issue 1, pages 79-89, October.
    • Handle: RePEc:nwe:iitfed:y:2024:i:1:p:79-89
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    References listed on IDEAS

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    1. Feroz, Abdul Karim & Zo, Hangjung & Eom, Jiyong & Chiravuri, Ananth, 2023. "Identifying organizations’ dynamic capabilities for sustainable digital transformation: A mixed methods study," Technology in Society, Elsevier, vol. 73(C).
    2. Fletcher, Gordon & Griffiths, Marie, 2020. "Digital transformation during a lockdown," International Journal of Information Management, Elsevier, vol. 55(C).
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