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Business Models of Enterprises in Creative Industries

Author

Listed:
  • Vladya Borisova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The paper studies the nature of enterprises in creative industries as their primary structural links. It develops the specifics of the business with intellectual property by structuring business relationships between representatives of small and medium businesses and business concentrations on the principles of: project structure and horizontal and vertical structural grids. It clarifies the aspectual variety of creative enterprises through their analysis as representatives of small and medium businesses and types, and representatives of large businesses – trans-national corporations and conglomerate structures. It studies the enterprises’ business behavior models employed in the process of manufacturing the creative product such as: the chain worth model; the consumer usability model; the network usability model. It analyzes the business growth models regarding the promotion of the product and its market implementation such as: the partial modification model; the market win-dow model; the image transfer model; the external environment monetarization model.

Suggested Citation

  • Vladya Borisova, 2018. "Business Models of Enterprises in Creative Industries," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 20-30, April.
    • Handle: RePEc:nwe:iisabg:y:2018:i:2:p:20-30
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    File URL: http://www.unwe.bg/uploads/Alternatives/Borisova_Alternativi%20br2_2018_BG.pdf
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    More about this item

    Keywords

    economy of knowledge; creative sector; creative industries; innovational industries; intellectual property; market; product; business models; business with intellectual property; enterprises;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • P42 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Productive Enterprises; Factor and Product Markets; Prices

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