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Consumer Assessment of the Quality of Transport Services and Guidelines to Increase Their Competitiveness

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  • Daniel Yordanov

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

One of the conditions for the successful functioning of transport companies is that the latter should maintain and increase certain levels of competitiveness. Most small transport companies should try to find their own market niche for protecting themselves from competition. To this effect, the providers of such services should seek to offer are unique and different from competitors’ services. This paper tries to give an answer the question as to what has the greatest impact on consumers when deciding on the choice of the carrier. The proposed solutions will help transport companies in the formulation and development of competitive strategies. The analysis was carried out on the basis of the results of a questionnaire study conducted in Bulgaria, examining the degree of satisfaction of users of transport services.

Suggested Citation

  • Daniel Yordanov, 2019. "Consumer Assessment of the Quality of Transport Services and Guidelines to Increase Their Competitiveness," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 571-581, December.
    • Handle: RePEc:nwe:eajour:y:2019:i:4:p:571-581
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    File URL: https://www.unwe.bg/doi/eajournal/2019.4/EA.2019.4.06.pdf
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    References listed on IDEAS

    as
    1. Elenita Velikova, 2008. "Individualization Of The Hotel Service," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 55-60.
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      More about this item

      Keywords

      competitiveness; transport services; Consumer assessment;
      All these keywords.

      JEL classification:

      • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
      • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
      • L90 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - General

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