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Individualization Of The Hotel Service

Author

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  • ELENITA VELIKOVA

    (UNWE, Sofia)

Abstract

In the times of “Economics of the experience” the tourist entrepreneurs search for new possibilities to satisfy the needs of the consumers in order to attract their attention, to hold it for a long time and to make them loyal partners to the tourist companies. As a result of this, they try to individualize the tourist service in such a way so to guarantee for one memorable experience. The main aim of this article is to present the main organizational forms for individualizing the tourist service or the so called “boutique”, “design”, “hip” and “lifestyle” hotels, that offer this kind of service due to their typical design, innovatory conception, unique marketing strategies, etc.

Suggested Citation

  • Elenita Velikova, 2008. "Individualization Of The Hotel Service," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 55-60.
    • Handle: RePEc:neo:journl:v:4:y:2008:i:2:p:55-60
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    File URL: http://ep.swu.bg/index.php/archive/2014/24-history-and-development-of-odit-in-bulgaria-a-short-overlook
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    Cited by:

    1. Daniel Yordanov, 2019. "Consumer Assessment of the Quality of Transport Services and Guidelines to Increase Their Competitiveness," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 571-581, December.

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