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Essential Characteristics And Market Of The Creative Industries’ Product

Author

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  • Vl. Borisova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The paper explores the essence and the market of the creative industries’ product. It brings out the product’s specifics as a creative product through a etailed study of the characteristics of intellectual property objects as intangible assets and the necessity for their valuation for business purposes. The study clarifies the relationship between creative product and innovation product by putting the creative product in the place of the economic resources for the development of innovation activities in creative industries’ enterprises. For this purpose, the economic aspects of the creative product and its types are derived. A comparative analysis is carried out in order to identify the main features and differences between the creative product and the innovation product of the creative industries. The role of the creative product as a classification criterion in the creative industries’ system is revisited. The basic prerequisites for the formation, the characteristics and the principles of the creative products market functioning, as well as its types, are presented. The characteristics of the market realization of the creative product are systematized. By means of a comparative analysis with the traditional marketing mix, is studied the marketing model of the 4 ‘C’, which is applicable to creative products, is studied.

Suggested Citation

  • Vl. Borisova, 2018. "Essential Characteristics And Market Of The Creative Industries’ Product," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 113-122, March.
    • Handle: RePEc:nwe:eajour:y:2018:i:1:p:113-122
    as

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    References listed on IDEAS

    as
    1. Keith E. Maskus, 2000. "Intellectual Property Rights in the Global Economy," Peterson Institute Press: All Books, Peterson Institute for International Economics, number 99, April.
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    More about this item

    Keywords

    Intellectual property; market; knowledge economy; creative sector; creative industries; innovation industries; product;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L7 - Industrial Organization - - Industry Studies: Primary Products and Construction
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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