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Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?

Author

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  • Hristo Katrandjiev

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The present paper aims to analyze the inception, development and link between the terms eco-marketing, green marketing and sustainable marketing. The research encompasses scientific research papers treating marketing’s influence on the environment, as well as theoretic publications on the topic. The research topic is the evolution of marketing thinking from the point of view of marketing influences on the ecological balance on the earth. This paper is an attempt to prove the assumption that the ecological evolution of marketing has gone through four stages: (1) embryonic stage (pre-1974); (2) ecological marketing (1975-1989); (3) "green" marketing (1990-2000); (4) sustainable marketing (post-2000)

Suggested Citation

  • Hristo Katrandjiev, 2016. "Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
    • Handle: RePEc:nwe:eajour:y:2016:i:1:p:71-82
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    References listed on IDEAS

    as
    1. Cravens, David W., 1974. "Marketing management in an era of shortages," Business Horizons, Elsevier, vol. 17(1), pages 79-85, February.
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    Cited by:

    1. Jasman Tuyon & Okey Peter Onyia & Aidi Ahmi & Chia-Hsing Huang, 2023. "Sustainable financial services: reflection and future perspectives," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 664-690, December.
    2. OLISE Moses C & EKEH Angela Raluchukwu & OJIAKU Obinna Christian, 2023. "Sustainable Marketing Practices and Patronage Behavior of iPhone 13 Smart Phone," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(5), pages 1473-1482, May.
    3. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    4. Fontes Eva & Moreira António C. & Carlos Vera, 2021. "The influence of ecological concern on green purchase behavior," Management & Marketing, Sciendo, vol. 16(3), pages 246-267, September.
    5. Vilkaite-Vaitone Neringa & Skackauskiene Ilona, 2019. "Green marketing orientation: evolution, conceptualization and potential benefits," Open Economics, De Gruyter, vol. 2(1), pages 53-62, January.
    6. Peter Ansu-Mensah, 2021. "Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.

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    More about this item

    Keywords

    marketing evolution; ecological marketing; green marketing; sustainable marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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