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Last-mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology

Author

Listed:
  • Lim, Stanley Frederick W. T.
  • Rabinovich, Elliot
  • Rogers, Dale S.
  • Lasester, Timothy M.

Abstract

This monograph develops a configuration-based typology that describes last-mile supply network (LMSN) distribution configurations in omni-channel retailing. The goal is to integrate relevant terms that have been used disjointedly with fragmented bodies of theory to describe the various forms of LMSN. A review of the academic and practice literature was conducted and complemented with secondary observations to identify the key configuration dimensions. Established guidelines for typology and theory building (e.g., Doty and Glick, 1994) were employed to develop the typology. The proposed typology comprises four ideal archetypes: Simple LMSN, Hyperlocal LMSN, One-Stop LMSN, and Protean LMSN. The four are described along the dimensions of: (1) network structure, (2) network flow, (3) relationship governance, and (4) service architecture. Referred to here as the SHOP typology in LMSN, each archetype is associated with one or more core logistics capabilities elaborated upon in a capability profile for each archetype. The typology identifies useful LMSN patterns and enables scholars to develop models and theories based on the four configurations and relate their findings to a specific configuration or across them, rather than expanding efforts on separate and unconnected studies. Notwithstanding, it incorporates elements of the omni-channel context that updates the previous “chain†centric typology developed by Boyer and Hult (2005), and serves as a stepping-stone toward improved insights on what drives, facilitates and inhibits “fit†potential of LMSN configuration. The research output enhances managers’ understanding of the various forms of LMSN distribution configurations and assists in the identification of possible routes to establish configuration footprints across different LMSN forms to support their omni-channel retailing strategies. Further study can identify the critical contingency factors influencing configuration choices.

Suggested Citation

  • Lim, Stanley Frederick W. T. & Rabinovich, Elliot & Rogers, Dale S. & Lasester, Timothy M., 2016. "Last-mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 10(1), pages 1-87, November.
    • Handle: RePEc:now:fnttom:0200000045
    DOI: 10.1561/0200000045
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    References listed on IDEAS

    as
    1. Villa, Agostino, 2001. "Introducing some Supply Chain Management problems," International Journal of Production Economics, Elsevier, vol. 73(1), pages 1-4, August.
    2. Williamson, Oliver E, 1971. "The Vertical Integration of Production: Market Failure Considerations," American Economic Review, American Economic Association, vol. 61(2), pages 112-123, May.
    3. Andy A. Tsay & Narendra Agrawal, 2000. "Channel Dynamics Under Price and Service Competition," Manufacturing & Service Operations Management, INFORMS, vol. 2(4), pages 372-391, August.
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    Cited by:

    1. Valeria Belvedere & Elisa Martina Martinelli & Annalisa Tunisini, 2021. "Getting the most from E-commerce in the context of omnichannel strategies," Italian Journal of Marketing, Springer, vol. 2021(4), pages 331-349, December.
    2. Juan Carlos Martín & Francesca Pagliara & Concepción Román, 2019. "The Research Topics on E-Grocery: Trends and Existing Gaps," Sustainability, MDPI, vol. 11(2), pages 1-15, January.
    3. T. Prabhuram & M. Rajmohan & Youchao Tan & R. Robert Johnson, 2020. "Performance evaluation of Omni channel distribution network configurations using multi criteria decision making techniques," Annals of Operations Research, Springer, vol. 288(1), pages 435-456, May.
    4. Janjevic, Milena & Winkenbach, Matthias, 2020. "Characterizing urban last-mile distribution strategies in mature and emerging e-commerce markets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 164-196.

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    More about this item

    Keywords

    Last-mile supply network; Configuration; Logistics capabilities; Typology; Omni-channel;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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